These are the business coaching gurus you need to know about

gurús del coaching empresarial

Starting an online business nowadays seems very easy. However, the truth is that it is far from it, of course, it could become easier when you have a great idea, you also have resources to implement it and a coach to guide you through this path that can be quite rough and uncertain. To make sure you are doing the right things, you need resources to learn from or some experienced advice and counsel; nothing better than to put yourself in the hands of those guardian angels along this journey; we are talking about the business coaching gurus…

Every business needs to go through some stages such as planning, organisation, start-up and take-off. Perhaps the hardest part comes after the start-up, more than 80% of entrepreneurs fail in the first two years. This can be due to poor management of the business, failure to remain firm and attentive along the way and, most importantly, becoming demotivated. Now, can you imagine having a person who is a pillar you can lean on to help you learn everything you need? To know how to start, manage and grow your business. These professionals will help you when you are struggling.

The gurus of business coaching were dreamers like you

These people were once entrepreneurs; men and women who were once beginners like you. They travelled a long road to success. They took risks, experienced failures and all this to see what did and didn’t work. But, above all, they managed to stay self-motivated.

Entrepreneurs, in general, are passionate, flexible, know how to network to make their ideas a reality. The gurus of business coaching have already been down this road. The great news is that there is a wide variety of coaches in different areas of knowledge that can help you in different facets of your life. Take digital marketing, for example.

Starting out has never been easy. That’s why getting help from someone who has been through everything you’ve been through is priceless. Today, there are many who can be your helping hand. These so-called business coaching gurus provide great information, guiding you step-by-step to get your business off the ground and towards your dreams. In addition, some of them offer an accountability framework to make sure your business stays focused.


One thing that is very important to mention before reading on is: Don’t fall for false promises. No matter how successful some business coaching gurus may be or appear to be; most of their students fail because that’s how entrepreneurship works. But here’s a list of the best business coaching gurus out there today…

The business coaching gurus you need to know:

Our list, below, consists of some gurus who, among the most prominent entrepreneurs in the field of business coaching stand out. And who could point a way to start and run your own online business from scratch. Pay close attention!

Marshall Goldsmith:

Dr. Marshall Goldsmith is one of the gurus of business coaching. He is a world-renowned educator, a leading expert in leadership coaching and the author of 39 books, including the New York Times and Wall Street Journal bestseller “Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be”. Dr. Goldsmith, too, was known as a pioneer in the use of 360-degree feedback. He has trained over 150 CEOS and their management teams to successfully address change in the workplace.

Mark C. Thompson:

Based at Stanford University in Silicon Valley, Mark Thompson enters this list as one of the gurus of business coaching. Thopson is the author of the New York Times bestseller “Now…. Build a Great Business”, “Success Built to Last” and “Admired”. The American Management Association voted Mark the #1 business coach in the world for his contribution to business growth, innovation and transformational change. Mark’s impressive profile includes coaching operational executives at Schwab and global corporations and start-ups such as Lyft, Pinterest, Virgin, Intel, Google, Amazon, among many others.

Peter Chee:

Dr. Peter Chee is also one of today’s renowned business coaching gurus. Chee is the President and CEO of ITD World, a leading multinational Human Resource Development corporation, and co-author of “5 Levels of Mastery”; along with Dr. Marshall Goldsmith and “Coaching for Breakthrough Success” with Jack Canfield. Dr. Chee was the inventor of The Coaching Principles (TCP), the Situational Coaching Model (SCM) and Achievers Coaching (ACT). He is currently the Head Coach and developer of the Certified Coaching and Mentoring Professional (CCMP) programme, fully recognised and endorsed by the International Coach Federation.

John Mattone:

John Mattone is widely known for his unique approach to coaching which he calls “The 4 As”. His approach can ignite and strengthen a leader’s inner self and talents, allowing them to realise the four “game-changing” outcomes that coachees can leverage in their business and life: Altruism, Affiliation, Achievement and Abundance. Since 2017, John has personally coached over 450 global executive coaches from 52 countries. John, also, is the author of “Talent Leadership and Intelligent Leadership: What You Need to Know to Unlock Your Full Potential”. Fun fact: he was the coach of Apple founder Steve Jobs.

Marcia Reynolds:

Dr. Marcia Reynolds is a behavioural scientist and makes the list as one of the business coaching gurus you need to know. She is the president of Covisioning LLC, and the master of how to engage in powerful conversations that connect, influence and activate change. Dr. Reynolds has extensive experience coaching many healthcare leaders over the past 25 years. Excerpts from Marcia’s books “Outsmart Your Brain”, “Wander Woman”, “The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs” and her latest international bestseller, “Coach the Person, Not the Problem”, have appeared in business, coaching and psychology publications around the world.

José L. Meléndez:

We cannot complete this list of business coaching gurus without including José L. Meléndez in our list. He is a professional coach with more than 20 years of experience in the sector and has trained hundreds of entrepreneurs leading them to reach their maximum potential; through his business coaching programmes of ChVmpion Mind, a platform of which he is co-founder. The success of his methods is based on the combination of science, agile coaching, integral coaching and technology.

He has promoted wellbeing and human development, through coaching plans that make it possible to find and strengthen results from the fourth week of work. He is a specialist in work demotivation and business coaching. Undoubtedly, a pioneer in his style and one of the gurus of business coaching that you cannot overlook if you want to achieve your goals.

“Just because no one else can walk or do your inner work for you doesn’t mean you can, should or need to do it alone.

– Jose L. Menéndez, Professional C.Mind Coach

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