Use of business coaching to evaluate job performance

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The use of business coaching has become extremely widespread. And, effective performance evaluation within a company is not beyond the reach of this versatile coaching tool. Used well, it can be the key to the performance and growth of teams and individuals. When carried out effectively, for example, performance appraisals offer positive benefits, such as increased motivation, better working relationships and the possibility of succession planning.

Using business coaching for performance appraisal in a company:

A performance appraisal provides a forum in which employees can discuss with their manager their past performance and future development opportunities. It also opens a dialogue between the leader and the employee in which team and company goals can be discussed and linked to each employee’s personal goals. During the appraisal, the employee may request additional support or express interest in future promotion opportunities. The manager can use this opportunity to consider whether the request is appropriate and identify the resources needed to meet the request.

Thus, in terms of the role given to the use of business coaching in these cases, it can be said that: A performance appraisal is vital to organizational success; but in recent years, the value of conducting annual performance hearings has come under scrutiny, with many employers opting for more frequent and informal conversations about job performance. As a result, the use of business coaching has emerged as a solution.

A performance appraisal using business coaching includes:

  • A meeting between the coach, manager, leader and employee. This part of the performance appraisal coaching is used to discuss past performance and expectations for the future.
  • Review of previously set goals
  • Setting new goals for the employee during the next review period.
  • A record of progress made.

The use of business coaching also often pays off when applied in conjunction with other performance appraisal tools, for example:

  • Self or personal appraisal: The employee is asked to answer questions related to his or her own performance, thus encouraging individual performance appraisal.
  • 360-degree appraisal: Feedback on the employee’s performance is solicited from multiple sources, typically a peer, a direct subordinate, and a non-direct manager or supervisor with whom the employee works on a regular basis. This outside view will allow for greater detail in the performance appraisal. This is a technique that is widely applied in the use of business coaching today.
  • Employee appraisals: A standardized rating system is used to evaluate defined criteria such as competencies, behaviors and personal traits.
  • Assessment centers: A group of employees are asked to participate in a combination of exercises designed to gain insight into their personality and work methods.


Whichever method of performance appraisal management your company chooses, the opportunity to exchange feedback with staff is invaluable and should remain an important priority, through the use of business coaching.


What is the use of business coaching in conducting an effective performance appraisal?

Many people have the feeling that a performance appraisal doesn’t add much or, in some cases, can feel like a criticism. Many may find it off-putting that the organization is trying to catch them off guard. This is what happens when you don’t communicate the benefits of a performance appraisal and show what you can achieve to help yourself and the employer. So, the strategy must be to use business coaching well. So what does an effective performance appraisal look like, what needs to be done to create a system that convinces employees, but also helps the organization identify opportunities and threats?

The structure and results of good use of business coaching for effective performance appraisal include the following:
1.Effective and comprehensive coverage of the employee’s performance:

What has the employee achieved, does he/she really believe he/she has achieved what is needed, how could he/she improve, what are, in the opinion of his/her peers, his/her strengths and weaknesses? These are the kinds of questions that should be asked. For, they will help to establish an overview of an employee’s performance or how to shape it for improvement. In itself, these aspects must be fully addressed in order to foster effective performance appraisal.

2.Identify next steps for improvement and progress in your current position:

Are there things that can be done better? What does the management team need to do for the organization to improve? What can be done to help the employee improve and develop in their position? Gaining a vision of what the future holds for both the organization and the individual is essential to achieving objectives and making the organization as a whole work. All of this must be rigorously addressed to achieve effective performance appraisal.

3. Obtain feedback from the employee on their satisfaction with their role and performance:

What functions is the employee satisfied with? What about their overall performance? Are they getting what they want or can they achieve more? What is their career path? By gaining a clearer picture of these elements when conducting a performance appraisal, the organization can develop a tailored program to address current issues and concerns, but also develop a training plan that will enable the individual to grow in their role and in the company.

4.Next steps to improve employee and manager performance:

What has been decided, what are the timelines, how will it be evaluated? Understanding what is needed and how it can be measured gives everyone a fair chance to develop and grow in the company. That’s what effective performance appraisal is all about.

To consider…

“If coaching is the water for someone to become a champion, ChVmpion Mind is the structure for the champion to drink that water properly.”

Jose, L. Melendez CEO of ChVmpion Mind.

Traditionally, a performance appraisal has tended to reflect past performance, but it is equally important to focus on the future. An effective performance appraisal, through the use of business coaching, as a structure that embraces it, is a two-way, one-on-one conversation between appraiser and appraisee; thus it includes:

  • Feedback on the employee’s contribution to individual, team and corporate goals.
  • The establishment of SMART objectives for the next appraisal period.
  • Discussion of training needs and possible development opportunities for the future.


ChVmpion Mind offers much more…

The business coaching system brought to you by ChVmpion Mind is presented as the latest in coaching technology available today to achieve wellness and enhance the professional goals of an individual or employee.

Through its 21-week program, it encourages a host of healthy habits that help people improve their lives and achieve their goals in a sustainable way. With over 90% success rate and at least 1250% proven ROI in productivity and wellness; ChVmpion Mind, among other things, offers:

  • Offers a low cost per person
  • Provides the opportunity to perform regular work for 21 weeks
  • It achieves the qualitative and quantitative ROI you have long desired for your company.
  • It has a positive impact on several levels of the company and the personal environment of the employees.
  • It works in parallel with personal well-being and at least 1 professional objective.
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